SOHO Business Software

The Marketing and Sales Planning tool for SOHO businesses

Marketing and Sales Planner will produce comprehensive Marketing and Sales Plans for the sole trader, the small to medium sized business or for the large business with individual marketing and sales departments.

WHAT IT CONTAINS
Marketing and Sales Planner contains window driven processing to help you develop your Marketing and Sales Plan, either section by section or by loading a proforma marketing and sales plan.

Marketing and Sales Planner will step your through the complete planning process:


     ANALYSING THE CURRENT MARKET SITUATION

           Including how to conduct your:
              Industry Analysis
              Environment Analysis
              Trend Analysis
              SWOT Analysis
           And the how you rank the Opportunities and Issues

    DETERMINING YOUR MARKETING OBJECTIVES

          Including:
             Marketing Positioning
             Marketing Performance Objectives

    SELECTING YOUR MARKETING STRATEGIES
          Including:
             Overall Competitive Strategy 
             Market Segmentation
             Marketing Mix - Product, Price, Placement, Promotion 
             Sales Strategies 
             Territory Strategies 
             Public Relation Strategies
             Organisation Strategies

    IMPLEMENTATION, EVALUATION AND CONTROL.
          Including:
             Action Plans
             Budgets - Sales Forecast and Expenses
             Control and Evaluation Plans

TECHNICAL INFORMATION
Marketing and Sales Planner comes with its own powerful word processor, spreadsheet, spell-checker, thesaurus and a comprehensive glossary of marketing and sales words and phrases.

Additional facilities provide you with the ability to generate a table of contents for your plan, print your plan, import data to your plan, export data from your plan to other applications, save your plan, have multiple plans open at the same time, and for additional ease of use, load a skeleton plan complete with all headings and a complete set of sentence prompts for each section.

SOHO's Marketing and Sales Planner was developed by a team of professional marketing and business managers with the aim of providing an easy to use planning tool for all sizes of business operations.

Marketing and Sales Planner is a stand alone program product that utilises the powerful features of Microsoft's Windows Ž. Marketing and Sales Planner does not need any other software to run because it contains its own powerful word processor, spreadsheet and graphical facilities. However, it is able to accept information from other word processors, spreadsheets and graphical software products as well as giving you the ability to export data to other word processors, spreadsheets, and publishing software products.

All plans produced by Marketing and Sales Planner can be stored at any time, retrieved at any time and printed at any time during their construction. This flexibility supports the iterative process of planning and also provides for the retrieval of previous plans or different versions of plans at any time.

Marketing and Sales Planner also allows the user to have more than one plan open at any time.

Marketing and Sales Planner is part of SOHO's family of business software, designed and priced initially for the SOHO (Small Office Home Office) business market, but built with sufficient incorporation of accepted marketing planning techniques to be used by marketing and sales professionals.

Designed for BIG Businesses - Priced for SOHO Businesses